Typical target audience for a genre like (Horror) can be dedicated fans who often engage with horror like huntedhouse, movies or specialzed communities. Genre convention are used to immerse the audience in the world of horror and create an intense experience. Institutional conventions are strategies used to create successful horror films. By connecting the viewer with the film.
Genre: Horror
Genre conventions-content survival, atmosphere, and charater type. This content is used to provoke strong emotional reactions from the audiences. Genre conventions – production techniques lighting, movement/camera angle, sound, and editing techniques. This production techniques can be used to help change the view emotions of the viewers. Most horror films are marketed by teaser trailers, viral trends marketing, posters,and collaboration with streaming services. This marketing techniques are mentent to create suspense to create a sense of mystery to engage with the viewers.
The movie "The Shining" embodies this genre through its focus on psychological and supernatural elements and mastering the unique filmmaking techniques.
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